Vera Wang has created a multimillion dollar fortune through perfect brand extensions and correct product associations. The new union of Vera Wang and Leighton Meester is BEYOND FLAWLESS.
Vera and Leighton hit Harrods, London, on June 9, to celebrate the exclusive launch of Vera’s new fragrance ‘Vera Wang Lovestruck’, which Leighton is the new face of.
The Gossip Girl actress looked sexy yet stylish in a striking rock chic outfit . Leighton paired a sleeveless pleated nude blouse with tight black leather trousers from the Vera Wang Autumn 2011 collection, which she styled with Brian Atwood “Rina” platforms and amazing Dannijo jewellery.
On the other hand Vera Wang wore cropped black trousers paired with a grey sweater also from her Autumn 2011. I LOVE Vera’s style, she embodies simplistic elegance.
Casting is especially important for Wang, who said she takes great pride in the fact that her runway models — not to mention her fragrance ads “don’t look model-y.” This is Leighton's first perfume campaign and Vera's third: her two scents, Vera Wang Signature (2002) and Princess (2006) have been popular among audiences. “I think this is the hardest we’ve ever worked on an overall fragrance concept,” said Wang of the Murano-inspired floral cap, the enamelled script on the bottle, and the scent itself.
The scent was concocted by Givaudan’s Stephen Nilsen in collaboration with Doreen Bollhofer. The top notes of pink guava and angelica flower transition to a heart of tuberose and lotus blossom and a dry down of precious woods and sheer musk. Those who know me well know that “I KNOW PERFUME”... and I can’t wait to try this stunning fragrance. The sheer musk finish will make “Lovestruck” the perfect romantic floral fragrance that will remain on the skin for hours...
Shot on a chilly November day, the gorgeous ad campaign has Meester fitted in a maroon couture Vera Wang gown. “Everyone else was in three parkas, and Leighton stood there in a strapless evening gown,” said Wang. “I was above it all — literally,” said Meester, referring to her fourth-floor perch on the Mercer Street building’s fire escape.
“When I heard tourists saying, ‘I want to look like her,’ I knew we were right on the money,” Vera said on the day of the shoot. “There’s nothing like the real client in the street, and I mean the street literally — and in windows literally.”
I love how the ad has no words... The romance between the actors is whimsical and fantasty like. Their body language says it all...
Also take a look at the behind the scenes footage of Vera & Leighton at Harrods!!! These two stylish ladies sure know how to pull a crowd...
Lovestruck will be available in the US from August so I assume it should arrive in Australia by September/October - Just in time for Christmas!!
Ciao!
Luciana
how amazing is that ad? one of my favourites! x
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