Menswear Spring/Summer 2012 - Sunday June 19

Day Two - Milan

PRADA

Men's fashion embraced sports for spring/summer 2012 in Milan, with Prada using golf as a starting point for its latest menswear offering.  Just as Prada kicked off their $2 billion-plus public offering in Hong Kong, Prada released a golf-themed men’s wear collection. Whilst cheeky not many in the crowd seem to like the theme – boldly WWD said “it fell shy of a hole-in-one”. I have to agree the prints were NOT pretty.

The Astroturf field was lit like a stadium and the men weaved through a grid of blue foam cubes, which served as seating for the 600 fashionistas. Before the show, Miuccia Prada told WWD she wanted to deliver a carefree, happy and youthful collection. The Fifties themed colour scheme, cartoon prints and the floral golf bags were fun and appeared aimed solely at the type of guy who intends to be snapped by street bloggers outside fashion shows. However the terrific suits in English checks or track jackets in suiting fabrics and chunky shoes decked out with neon cleats and kilties are the type of items that makes Prada a fashion POWER house.

 

Vivienne Westwood

Vivienne Westwood continued the sporting theme by covering T-shirts with Olympic torch motifs. Laurel headbands and bold prints of torches and medals splashed on T-shirts revealed a Greek Olympian theme including tailored looks, shorts and fire red shoes. The gelled hair was just so sleek and clean... it does make the models look quite refined. The low crutched suits were made out of the finest raw silk. I love how the suits were styled with bright belts on the grey suits – they just popped! The collection was very STREET... It was one of my favourite collections and one that I could see my self styling DJs from around the world.

Vivienne is the EPITOME of "TO COOL FOR SCHOOL" - I love her!!!

Another day another parade... More Milano in the next post!

A presto!

Menswear Spring/Summer 2012 - Saturday June 18

Day One - Milan

Burberry Prorsum

Burberry Prorsum may be the front runner of all things digital in the luxury sector, but this season it’s all about an old-fashioned approach. “I wanted to celebrate the idea of craftsmanship,” Christopher Bailey, Burberry’s chief creative officer told WWD. “I love the whole digital world, but it’s wrong to think you can’t have one without the other.” Bailey’s vision was obvious; his collection wouldn’t be out of place at a summer music festival. He took classic outerwear pieces, like­ the trench, sweater and jacket­ of which he put a fresh spin with raffia fringing, detachable beaded and crocheted collars, mosaic-like appliqués, and natural wood toggles. The arts and crafts theme was also visible in the block printed fabric for coat linings, trousers, and shirts. The hottest accessory on the Burberry runway was hand-woven raffia caps. This seasons Burberry man will be not be missed in the crowds of the hottest music festivals.

Dolce & Gabbana

Domenico and Stefano were inspired by the Italian Riviera as the core material of this collection was the fisherman’s net, which the designers worked into everything from rough-edged cotton jackets to boiler suits and athletic shorts. These two men have been twittering up a storm lately, especially Stefano who has obviously chosen taken inspiration from his recent trips to Capri. Domenico and Stefano have also thrilled their twitter followers with photos of their gorgeous male models at recent photo shoots.

From the beginning the designers knew they wanted to experiment with tailored clothing. "It's about researching — and rediscovering - the potential of tailored clothing," said Stefano Gabbana to WWD. The D&G boys cuffed formal trousers and the majority of them were rolled up past the ankle. The fresh looking long and lean formal jackets were collarless while other jackets were crafted to include a double lapel.

Roberto Cavalli

Daniele Cavalli has the BEYOND PERFECT idea of summer: the Riviera, beautiful women, falling in love and unwinding in front of a glass of Prosecco. Seductive designs are hereditary in the Cavalli household as the father and son team collaborated to create this striking and BEYOND BRIGHT collection.  Handsome and tanned, the models oozed confidence, dressed in elegant, slim suits in jacquards or vibrant striped cotton. The Cavalli family love Leather and suede and this time it was used for blazers and jackets that were worn with skinny pants with a slight bootleg.

 

I love the Cavalli famiglia...They make the flamboyant look like the usual Italian style!

I LOVE the magenta suits...

There is more of Milano to come...

Ciao!

L’uomini piu belli....

Men’s Ready to Wear Fashion Week is staged across Europe; from Milan to Paris but it is more than just an excuse to look at handsome men, or an opportunity to shop for the man in your life.  The menswear collections also act as a prediction of what is to come when the womenswear designers present their collection take to the catwalk this autumn. Tailored suits in brocade with velvet lapels at  Dolce & Gabbana menswear predicted the same trend on the womenswear catwalk in March, whilst rounded shoulders, and colour pop and checked coats at  Burberry Prorsum men's show in January foretold the  very same looks for the girls two months later.

My following posts will look back at the best parts of Men’s Fashion Week: starting from Saturday, June 18 with Dolce & Gabbana right up until Friday, June 24 with Yves Saint Laurent. Hopefully it will give you great incites on what trends we, as women can expect to have on offer.

ENJOY!!

Ciao!

Scusami...... I am so SORRY!!

I apologise profusely for not having blogged in a few weeks... A horrendous man cold and an overload of week has kept me away. However, I thought I would give you a sneak peek into what I have been up to...

This week I have been working on a new marketing plan for Felce Azzurra in Australia. Anyone with an Italian heritage will remember the smell from the hand soap in Nonna’s bathroom or the smell of freshly washed towels with Felce. Well now the range is becoming bigger and better... Take a sneak peek in on our ad campaign that was shot on Monday night. Thanks to; Rita for being my wonderful makeup artist, hair dresses and set assistant, Indiana May for being our delightful model and a gem to work with and finally but certainly not least thanks to Luigi D’Angelo from Belle Photo for allowing us to take over your photo studio for a great night of laughs with fabulous results.

I promise that my following posts will make up for my disappearance.

Scusami di nuovo – excuse me again!

Ciao!